Marketing management
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| Main Author: | |
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| Other Authors: | , |
| Format: | Unknown |
| Published: |
Homewood, Ill.
Irwin
1989
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| Series: | The Irwin series in marketing
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Physical Description: | xx, 714 p. ill. 25 cm |
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| Bibliography: | Includes bibliographies and index |
| ISBN: | 0256055475 |
The sales manager's book of marketing planning 
Strategic marketing