The practice of marketing management analysis, planning, and implementation
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| Main Author: | |
|---|---|
| Format: | Book |
| Published: |
New York
Macmillan
1988
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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| LEADER | 00000n a2200000 a 4501 | ||
|---|---|---|---|
| 001 | wils-31966 | ||
| 020 | # | # | |a 0023231505 |
| 040 | # | # | |a DLC |c DLC |d DLC |
| 090 | 0 | 0 | |a HF5415.13 |b .C635 1988 |
| 100 | 1 | # | |a Cohen, William A. |c 1937- |
| 245 | 1 | 1 | |a The practice of marketing management |b analysis, planning, and implementation |c William A. Cohen |
| 260 | # | # | |a New York |b Macmillan |c 1988 |
| 300 | # | # | |a xix, 695 p. |b ill. |c 24 cm |
| 504 | # | # | |a Includes bibliographical references and indexes. |
| 650 | # | 0 | |a Marketing |x Management |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=31966 |
| 964 | # | # | |c BOK |d 01 |
The practice of marketing management analysis, planning, and implementation