Advanced cases in marketing management

Saved in:

Bibliographic Details
Main Author:	Bursk, Edward Collins 1907-
Other Authors:	Greyser, Stephen A. (joint author)
Format:	Book
Published:	Englewood Cliffs, N.J. Prentice-Hall 1968
Series:	Prentice-Hall foundations of marketing series
Subjects:	Marketing > Case studies > Management
Online Access:	Click Here to View Status and Holdings.
Tags:	Add Tag No Tags, Be the first to tag this record!

MARC


LEADER	00000n a2200000 a 4501
001	wils-31963
020	#	#	\|a T000008927
090	0	0	\|a HF5415.13 \|b .B8 1968
100	1	#	\|a Bursk, Edward Collins \|c 1907-
245	1	0	\|a Advanced cases in marketing management \|c [by] Edward C. Bursk [and] Stephen A. Greyser
260	#	#	\|a Englewood Cliffs, N.J. \|b Prentice-Hall \|c 1968
300	#	#	\|a xii, 194 p. \|b illus., facsims., forms. \|c 23 cm
490	1	#	\|a Prentice-Hall foundations of marketing series
504	#	#	\|a Bibliographical footnotes
650	#	0	\|a Marketing \|v Case studies \|x Management
700	1	#	\|a Greyser, Stephen A. \|e joint author
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=31963
964	#	#	\|c BOK \|d 01
040	#	#	\|a Shah Alam
998	#	#	\|a 00260##a002.8.2\|\|00260##b002.8.4\|\|00260##c002.7.6\|\|00300##a003.4.1\|\|00300##b003.6.1\|\|00300##c003.5.1\|\|