Marketing management & administrative action

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Bibliographic Details
Main Author:	Britt, Steuart Henderson 1907-
Other Authors:	Boyd, Harper W. (joint author)
Format:	Book
Published:	New York McGraw-Hill 1968
Edition:	Completely rev. ed
Series:	McGraw-Hill series in marketing and advertising
Subjects:	Marketing > Management
Online Access:	Click Here to View Status and Holdings.
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090	0	0	\|a HF5415.13 \|b .B7 1968
100	1	#	\|a Britt, Steuart Henderson \|c 1907-
245	1	0	\|a Marketing management & administrative action \|c [by] Steuart Henderson Britt [and] Harper W. Boyd, Jr
250	#	#	\|a Completely rev. ed
260	#	#	\|a New York \|b McGraw-Hill \|c 1968
300	#	#	\|a xiii, 776 p. \|b illus. \|c 23 cm
490	1	#	\|a McGraw-Hill series in marketing and advertising
504	#	#	\|a Bibliographical footnotes
650	#	0	\|a Marketing \|x Management
700	1	#	\|a Boyd, Harper W. \|e joint author
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=31960
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