Marketing management & administrative action
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| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Published: |
New York
McGraw-Hill
1968
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| Edition: | Completely rev. ed |
| Series: | McGraw-Hill series in marketing and advertising
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Physical Description: | xiii, 776 p. illus. 23 cm |
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| Bibliography: | Bibliographical footnotes |
| ISBN: | T000008924 |
Marketing management and administrative action