Marketing management and administrative action

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Bibliographic Details
Main Author:	Britt, Steuart Henderson 1907- (comp)
Other Authors:	Boyd, Harper W. (joint comp)
Format:	Book
Published:	New York McGraw-Hill 1978
Edition:	4th ed
Series:	McGraw-Hill series in marketing
Subjects:	Marketing > Management > Addresses, essays, lectures
Online Access:	Click Here to View Status and Holdings.
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MARC


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090	0	0	\|a HF5415.13 \|b .B7 1978
100	1	#	\|a Britt, Steuart Henderson \|c 1907- \|e comp
245	1	1	\|a Marketing management and administrative action \|c [compiled by] Steuart Henderson Britt, Harper W. Boyd, Jr
250	#	#	\|a 4th ed
260	#	#	\|a New York \|b McGraw-Hill \|c 1978
300	#	#	\|a xi, 466 p. \|b ill. \|c 24 cm
490	1	#	\|a McGraw-Hill series in marketing
500	#	#	\|a Includes index.
650	#	0	\|a Marketing \|x Management \|x Addresses, essays, lectures
700	1	#	\|a Boyd, Harper W. \|e joint comp
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=31959
964	#	#	\|c BOK \|d 01
040	#	#	\|a Shah Alam