Marketing management and administrative action

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Bibliographic Details
Main Author: Britt, Steuart Henderson 1907- (comp)
Other Authors: Boyd, Harper W. (joint comp)
Format: Book
Published: New York McGraw-Hill 1973
Edition:3d ed
Subjects:
Online Access:Click Here to View Status and Holdings.
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Description
Physical Description:xiii, 693 p. illus. 23 cm
Bibliography:Includes bibliographical references.
ISBN:0070079226