Corporate marketing planning
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| Main Author: | |
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| Format: | Book |
| Published: |
New York
Wiley
1967
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| Series: | The Wiley marketing series
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Physical Description: | xiv, 577 p. illus. 24 cm |
|---|---|
| Bibliography: | Bibliographical footnotes |
| ISBN: | 047110440X |
The marketing plan a practitioner's guide