Marketing management

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Bibliographic Details
Main Author:	Boyd, Harper W
Other Authors:	Massy, William F. (joint author)
Format:	Book
Published:	New York Harcourt Brace Jovanovich 1972
Series:	The Harbrace series in business and economics
Subjects:	Marketing > Management
Online Access:	Click Here to View Status and Holdings.
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MARC


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001	wils-31955
020	#	#	\|a 0155551124
090	0	0	\|a HF5415.13 \|b .B669 1972
100	1	#	\|a Boyd, Harper W
245	1	1	\|a Marketing management \|c [by] Harper W. Boyd, Jr. [and] William F. Massy
260	#	#	\|a New York \|b Harcourt Brace Jovanovich \|c 1972
300	#	#	\|a xii, 618 p. \|b illus. \|c 24 cm
490	1	#	\|a The Harbrace series in business and economics
504	#	#	\|a Includes bibliographical references.
650	#	0	\|a Marketing \|x Management
700	1	#	\|a Massy, William F. \|e joint author
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=31955
964	#	#	\|c BOK \|d 01
040	#	#	\|a Shah Alam
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