Marketing management

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Bibliographic Details
Main Author: Boyd, Harper W
Other Authors: Massy, William F. (joint author)
Format: Unknown
Published: New York Harcourt Brace Jovanovich 1972
Series:The Harbrace series in business and economics
Subjects:
Online Access:Click Here to View Status and Holdings.
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Description
Physical Description:xii, 618 p. illus. 24 cm
Bibliography:Includes bibliographical references.
ISBN:0155551124