Contemporary marketing

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Bibliographic Details
Main Author:	Boone, Louis E
Other Authors:	Kurtz, David L.
Format:	Book
Published:	Hinsdale, Ill. Dryden Press 1977
Edition:	2nd ed
Subjects:	Marketing
Online Access:	Click Here to View Status and Holdings.
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MARC


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001	wils-31953
020	#	#	\|a 0030896711
090	0	0	\|a HF5415 \|b .B53 1977
100	1	#	\|a Boone, Louis E
245	1	1	\|a Contemporary marketing \|c Louis E. Boone, David L. Kurtz
250	#	#	\|a 2nd ed
260	#	#	\|a Hinsdale, Ill. \|b Dryden Press \|c 1977
300	#	#	\|a xx, 514, lxxiv p. \|b ill. \|c 25 cm
504	#	#	\|a Includes bibliographical references and indexes.
650	#	0	\|a Marketing
700	1	#	\|a Kurtz, David L. \|y joint author
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=31953
964	#	#	\|c BOK \|d 01
040	#	#	\|a Shah Alam
998	#	#	\|a 00250##a002.5.2\|\|00260##a002.8.2\|\|00260##b002.8.4\|\|00260##c002.7.6\|\|00300##a003.4.1\|\|00300##b003.6.1\|\|00300##c003.5.1\|\|