Cases in marketing management

Cases in marketing management

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Bibliographic Details
Main Author: Bernhardt, Kenneth L. 1944-
Other Authors: Kinnear, Thomas C. 1943-
Format: Book
Published: Plano, Tex. Business Publications 1981
Edition:Rev. ed
Subjects:
Marketing > Case studies > Decision making
Marketing > Case studies > Management
Online Access:Click Here to View Status and Holdings.
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