Cases in marketing management

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Bibliographic Details
Main Author:	Bernhardt, Kenneth L. 1944-
Other Authors:	Kinnear, Thomas C. 1943-
Format:	Book
Published:	Plano, Tex. Business Publications 1981
Edition:	Rev. ed
Subjects:	Marketing > Case studies > Decision making Marketing > Case studies > Management
Online Access:	Click Here to View Status and Holdings.
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