Cases in marketing management

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Bibliographic Details
Main Author:	Bernhardt, Kenneth L. 1944-
Other Authors:	Kinnear, Thomas C. 1943-
Format:	Book
Published:	Plano, Tex. Business Publications 1981
Edition:	Rev. ed
Subjects:	Marketing > Case studies > Decision making Marketing > Case studies > Management
Online Access:	Click Here to View Status and Holdings.
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020	#	#	\|a 0256024197
090	0	0	\|a HF5415.13 \|b .B448 1981
100	1	#	\|a Bernhardt, Kenneth L. \|c 1944-
245	1	0	\|a Cases in marketing management \|c Kenneth L. Bernhardt, Thomas C. Kinnear
250	#	#	\|a Rev. ed
260	#	#	\|a Plano, Tex. \|b Business Publications \|c 1981
300	#	#	\|a xix, 732 p. \|b ill. \|c 24 cm
504	#	#	\|a Includes bibliographical references and index.
650	#	0	\|a Marketing \|v Case studies \|x Decision making
650	#	0	\|a Marketing \|v Case studies \|x Management
700	1	#	\|a Kinnear, Thomas C. \|c 1943- \|y joint author
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=31948
964	#	#	\|c BOK \|d 01
040	#	#	\|a Shah Alam
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