Cases in marketing management
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| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Published: |
Plano, Tex.
Business Publications
1981
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| Edition: | Rev. ed |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Physical Description: | xix, 732 p. ill. 24 cm |
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| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 0256024197 |
Managerial marketing strategy and cases