Readings in marketing management a strategic perspective

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Bibliographic Details
Other Authors:	Evans, Joel R, Berman, Barry
Format:	Unknown
Published:	New York Wiley 1984
Subjects:	Marketing > Management
Online Access:	Click Here to View Status and Holdings.
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020	#	#	\|a 047186966X
040	#	#	\|a DLC \|c DLC \|d DLC \|d OCoLC
090	0	0	\|a HF5415.13 \|b .R363 1984
245	1	1	\|a Readings in marketing management \|b a strategic perspective \|c [compiled by] Barry Berman, Joel R. Evans
260	#	#	\|a New York \|b Wiley \|c 1984
300	#	#	\|a xiii, 478 p. \|b ill. \|c 24 cm
504	#	#	\|a Includes bibliographical references and indexes.
650	#	0	\|a Marketing \|x Management
700	1	#	\|a Evans, Joel R
700	#	#	\|a Berman, Barry
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=31947
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