The Fundamentals of Advertising

The new edition has been fully revised and updated and provides a comprehensive coverage of the whole business of advertising and its associated promotional areas, including public relations, sales promotion and sponsorship.

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Bibliographic Details
Main Author:	Wilmshurst, John (Author)
Other Authors:	Mackay, Adrian (co-author)
Format:	Manuscript Book
Language:	English
Published:	Boston Butterworth-Heinemann 1999 Boston 1999
Edition:	2nd ed
Subjects:	Advertising
Online Access:	Click Here to View Status and Holdings.
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