The Fundamentals of Advertising
The new edition has been fully revised and updated and provides a comprehensive coverage of the whole business of advertising and its associated promotional areas, including public relations, sales promotion and sponsorship.
Saved in:
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Manuscript Book |
| Language: | English |
| Published: |
Boston
Butterworth-Heinemann
1999
Boston 1999 |
| Edition: | 2nd ed |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Add Tag Be the first to leave a comment!
The fundamentals of advertising