The Fundamentals of Advertising
The new edition has been fully revised and updated and provides a comprehensive coverage of the whole business of advertising and its associated promotional areas, including public relations, sales promotion and sponsorship.
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| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Manuscript Book |
| Language: | English |
| Published: |
Boston
Butterworth-Heinemann
1999
Boston 1999 |
| Edition: | 2nd ed |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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| 008 | 180406s ### ##001 ##ENG#D | ||
| 020 | # | # | |a 0750615621 |q paperback |
| 020 | # | # | |a 9780750615624 |q paperback |
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| 041 | 0 | # | |a eng |
| 090 | 0 | 0 | |a HF5821 |b .W56 1999 |
| 100 | 1 | # | |a Wilmshurst, John |e author |
| 245 | 1 | 4 | |a The Fundamentals of Advertising |c John Wilmshurst and Adrian Mackay |
| 250 | # | # | |a 2nd ed |
| 260 | # | # | |a Boston |b Butterworth-Heinemann |c 1999 |
| 264 | # | 1 | |a Boston |b Butterworth-Heinemann |c 1999 |
| 300 | # | # | |a xi, 384 pages |b illustrations |c 24 cm |
| 336 | # | # | |a text |2 rdacontent |
| 337 | # | # | |a unmediated |2 rdamedia |
| 338 | # | # | |a volume |2 rdacarrier |
| 504 | # | # | |a Includes bibliographical references and index |
| 520 | # | # | |a The new edition has been fully revised and updated and provides a comprehensive coverage of the whole business of advertising and its associated promotional areas, including public relations, sales promotion and sponsorship. |
| 650 | # | 0 | |a Advertising |
| 700 | 1 | # | |a Mackay, Adrian |e co-author |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=319450 |
| 964 | # | # | |c BOK |d 01 |
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The fundamentals of advertising