The Fundamentals of Advertising

The Fundamentals of Advertising

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The new edition has been fully revised and updated and provides a comprehensive coverage of the whole business of advertising and its associated promotional areas, including public relations, sales promotion and sponsorship.

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Bibliographic Details
Main Author: Wilmshurst, John (Author)
Other Authors: Mackay, Adrian (co-author)
Format: Book
Language:English
Published: Boston Butterworth-Heinemann 1999
Boston 1999
Edition:2nd ed
Subjects:
Advertising
Online Access:Click Here to View Status and Holdings.
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Description
Summary:The new edition has been fully revised and updated and provides a comprehensive coverage of the whole business of advertising and its associated promotional areas, including public relations, sales promotion and sponsorship.
Physical Description:xi, 384 pages illustrations 24 cm
Bibliography:Includes bibliographical references and index
ISBN:0750615621
9780750615624

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