Marketing concepts and strategy

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Bibliographic Details
Main Author:	Bell, Martin L
Format:	Book
Published:	Boston Houghton Mifflin 1972
Edition:	2d ed
Subjects:	Marketing > Management
Online Access:	Click Here to View Status and Holdings.
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MARC


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090	0	0	\|a HF5415.13 \|b .B435 1972
100	1	#	\|a Bell, Martin L
245	1	1	\|a Marketing \|b concepts and strategy \|c [by] Martin L. Bell
250	#	#	\|a 2d ed
260	#	#	\|a Boston \|b Houghton Mifflin \|c 1972
300	#	#	\|a viii, 961 p. \|b illus. \|c 24 cm
504	#	#	\|a Includes bibliographical references.
650	#	0	\|a Marketing \|x Management
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=31945
964	#	#	\|c BOK \|d 01
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