Marketing concepts and strategy
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| Main Author: | |
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| Format: | Unknown |
| Published: |
Boston
Houghton Mifflin
1972
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| Edition: | 2d ed |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Physical Description: | viii, 961 p. illus. 24 cm |
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| Bibliography: | Includes bibliographical references. |
| ISBN: | 0395041627 |
Marketing concepts and strategy