Key customers how to manage them profitably

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Bibliographic Details
Main Author:	McDonald, Malcolm
Corporate Author:	Chartered Institute of Marketing
Other Authors:	Rogers, Beth 1957-, Woodburn, Diana
Format:	Book
Published:	Oxford Boston Butterworth-Heinemann 2000
Subjects:	Customer services Marketing > Key accounts Selling > Key accounts
Online Access:	Click Here to View Status and Holdings.
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