Key customers how to manage them profitably

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Bibliographic Details
Main Author:	McDonald, Malcolm
Corporate Author:	Chartered Institute of Marketing
Other Authors:	Rogers, Beth 1957-, Woodburn, Diana
Format:	Book
Published:	Oxford Boston Butterworth-Heinemann 2000
Subjects:	Customer services Marketing > Key accounts Selling > Key accounts
Online Access:	Click Here to View Status and Holdings.
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MARC


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001	wils-319449
020	#	#	\|a 0750646152 (alk. paper)
090	0	0	\|a HF5438.8.K48 \|b M353 2000
100	1	#	\|a McDonald, Malcolm
245	1	1	\|a Key customers \|b how to manage them profitably \|c Malcolm McDonald, Beth Rogers, Diana Woodburn
260	#	#	\|a Oxford \|a Boston \|b Butterworth-Heinemann \|c 2000
300	#	#	\|a xxii, 320 p. \|b ill. \|c 25 cm
500	#	#	\|a "Published in association with the Chartered Institute of Marketing."
504	#	#	\|a Includes bibliographical references and index
650	#	0	\|a Customer services
650	#	0	\|a Marketing \|x Key accounts
650	#	0	\|a Selling \|x Key accounts
700	1	#	\|a Rogers, Beth \|c 1957-
700	#	#	\|a Woodburn, Diana
710	1	#	\|a Chartered Institute of Marketing
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=319449
964	#	#	\|c BOK \|d 01
040	#	#	\|a Shah Alam
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