Key customers how to manage them profitably

Key customers how to manage them profitably

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Bibliographic Details
Main Author: McDonald, Malcolm
Corporate Author: Chartered Institute of Marketing
Other Authors: Rogers, Beth 1957-, Woodburn, Diana
Format: Unknown
Published: Oxford Boston Butterworth-Heinemann 2000
Subjects:
Customer services
Marketing > Key accounts
Selling > Key accounts
Online Access:Click Here to View Status and Holdings.
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Description
Item Description:"Published in association with the Chartered Institute of Marketing."
Physical Description:xxii, 320 p. ill. 25 cm
Bibliography:Includes bibliographical references and index
ISBN:0750646152 (alk. paper)

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