Customer loyalty programmes and clubs

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Bibliographic Details
Main Author: Butscher, Stephan A
Other Authors: Butscher, Stephan A.
Format: Book
Published: Aldershot, England Burlington, VT Gower 2002
Edition:2nd ed
Subjects:
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Description
Item Description:Rev. ed. of: Customer clubs and loyalty programmes, 1998
Physical Description:xiv, 206 p. ill. 25 cm
Bibliography:Includes bibliographical references (p. [191]-201) and index
ISBN:0566084511