Marketing concepts and strategy
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Main Author: | |
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Format: | Book |
Published: |
Boston
Houghton Mifflin
1966
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Subjects: | |
Online Access: | Click Here to View Status and Holdings. |
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LEADER | 00000n a2200000 a 4501 | ||
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001 | wils-31944 | ||
015 | # | # | |a B67-6999 |
020 | # | # | |a T000008920 |
090 | 0 | 0 | |a HF5415 |b .B4286 1966 |
100 | 1 | # | |a Bell, Martin L |
245 | 1 | 0 | |a Marketing |b concepts and strategy |c [by] Martin L. Bell |
260 | # | # | |a Boston |b Houghton Mifflin |c 1966 |
300 | # | # | |a xii, 686 p. |b tables, diagrs. |c 23 cm |
504 | # | # | |a Bibliographical footnotes |
650 | # | 0 | |a Marketing |x Management |
856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=31944 |
964 | # | # | |c BOK |d 01 |
040 | # | # | |a Shah Alam |
998 | # | # | |a 00260##a002.8.2||00260##b002.8.4||00260##c002.7.6||00300##a003.4.1||00300##b003.6.1||00300##c003.5.1|| |