Marketing concepts and strategy

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Bibliographic Details
Main Author: Bell, Martin L
Format: Book
Published: Boston Houghton Mifflin 1966
Subjects:
Online Access:Click Here to View Status and Holdings.
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100 1 # |a Bell, Martin L 
245 1 0 |a Marketing  |b concepts and strategy  |c [by] Martin L. Bell 
260 # # |a Boston  |b Houghton Mifflin  |c 1966 
300 # # |a xii, 686 p.  |b tables, diagrs.  |c 23 cm 
504 # # |a Bibliographical footnotes 
650 # 0 |a Marketing  |x Management 
856 4 0 |z Click Here to View Status and Holdings.  |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=31944 
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