Marketing concepts and strategy
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| Main Author: | |
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| Format: | Unknown |
| Published: |
Boston
Houghton Mifflin
1966
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Physical Description: | xii, 686 p. tables, diagrs. 23 cm |
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| Bibliography: | Bibliographical footnotes |
| ISBN: | T000008920 |
Marketing concepts and strategy