Marketing

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Bibliographic Details
Main Author:	Beckman, Theodore N. 1894-
Other Authors:	Davidson, William R., Talarzyk, W. Wayne
Format:	Book
Published:	New York Ronald Press Co. 1967
Edition:	8th ed
Subjects:	Marketing > United States
Online Access:	Click Here to View Status and Holdings.
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MARC


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020	#	#	\|a T000008919
090	0	0	\|a HF5415.1 \|b .B42 1967
100	1	#	\|a Beckman, Theodore N. \|c 1894-
245	1	1	\|a Marketing \|c [by] Theodore N. Beckman, William R. Davidson [and] W. Wayne Talarzyk
250	#	#	\|a 8th ed
260	#	#	\|a New York \|b Ronald Press Co. \|c 1967
300	#	#	\|a xii, 872 p. \|b illus. \|c 25 cm
504	#	#	\|a Includes bibliographical references.
650	#	0	\|a Marketing \|z United States
700	1	#	\|a Davidson, William R. \|f joint author
700	#	#	\|a Talarzyk, W. Wayne \|f joint author
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=31943
964	#	#	\|c BOK \|d 01
040	#	#	\|a Shah Alam
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