Managing services marketing text and readings

Managing services marketing text and readings

Show other versions (4)

Saved in:

Bibliographic Details
Main Author:	Bateson, John E. G
Format:	Book
Published:	Chicago Dryden Press 1989
Series:	The Dryden Press series in marketing
Subjects:	Service industries > Marketing > Management
Online Access:	Click Here to View Status and Holdings.
Tags:	Add Tag No Tags, Be the first to tag this record!

Similar Items

Managing services marketing text and readings
by: Bateson, John E. G
Published: (1995)

Managing services marketing text and readings
by: Bateson, John E. G
Published: (1991)

Managing services marketing text and readings
by: Bateson, John E. G
Published: (1992)

MANAGING SERVICES MARKETING : TEXT AND READINGS
by: Bateson, John E. G., et al.
Published: (1999)

Managing services marketing
by: Bateson, John E.G
Published: (1989)

Services Marketing Concepts, Strategies, & Cases
by: Hoffman, K. Douglas, et al.
Published: (2011)

Essentials of services marketing concepts, strategies and cases
by: Hoffman, K. Douglas, et al.
Published: (2001)

Services marketing and management
by: Gilmore, Audrey
Published: (2003)

The management and marketing of services
by: Mudie, Peter
Published: (1993)

Services marketing management
by: Mudie, Peter
Published: (2006)

Services Marketing and Management
by: Gilmore, Audrey
Published: (2003)

Services marketing management
by: Kasper, Hans
Published: (1999)

Services marketing management an international perspective
by: Kasper, Hans, et al.
Published: (1999)

Services marketing management a strategic perspective
by: Kasper, Hans
Published: (2006)

Services Marketing Management A Strategic Perspective
by: Kasper, Hans
Published: (2006)

Services marketing text & cases
by: Nargundkar, Rajendra
Published: (2004)

Marketing services a practical guide
by: Courtis, John
Published: (1988)

Interactive services marketing
by: Fisk, Raymond P.
Published: (2004)

SERVICES MARKETING
by: Zeithaml, Valarie A., et al.
Published: (1996)

Services marketing managing the service value chain
by: Bruhn, Manfred, et al.
Published: (2006)

Services marketing
Published: (2010)

Service management and marketing customer management in service competition
by: Gronroos, Christian 1947-
Published: (2007)

Service management & marketing managing the moments of truth in service competition
by: Gronroos, Christian 1947-
Published: (1990)

Service marketing
by: Rust, Roland T
Published: (1995)

Understanding services management integrating marketing, organisational behaviour, operations, and human resource management
Published: (1995)

Services Marketing Integrating Customer Focus Across the Firm
by: Zeithaml, Valarie A.
Published: (2018)

Services marketing integrating customer focus across the firm
by: Zeithaml, Valarie A.
Published: (2013)

Services marketing integrating customer focus across the firm
by: Zeithaml, Valarie A.
Published: (2006)

Services marketing integrating customer focus across the firm
by: Zeithaml, Valarie A, et al.
Published: (2003)

Service management and marketing a customer relationship management approach
by: Gronroos, Christian 1947-
Published: (2000)

Services marketing a strategic approach
by: Goncalves, Karen P
Published: (1998)

Services marketing concepts, strategies & cases
by: Hoffman, K. Douglas
Published: (2006)

Services marketing concepts, strategies, & cases
by: Hoffman, K. Douglas
Published: (2017)

Services marketing integrating customer focus across the firm
by: Zetthaml, Valarie A., et al.
Published: (2000)

Services marketing integrating customer focus across the firm
by: Zeithaml, Valarie A., et al.
Published: (2006)

Services marketing integrating customer focus across the firm
Published: (2012)

The essence of services marketing
by: Payne, Adrian
Published: (1993)

Essentials of services marketing
by: Lovelock, Christopher H.
Published: (2009)

Essentials of Services Marketing
by: Wirtz, Jochen, et al.
Published: (2018)

Services marketing text and cases
by: Baron, Stev J. Steve
Published: (2009)