Managing services marketing text and readings

Saved in:

Bibliographic Details
Main Author:	Bateson, John E. G
Format:	Unknown
Published:	Chicago Dryden Press 1989
Series:	The Dryden Press series in marketing
Subjects:	Service industries > Marketing > Management
Online Access:	Click Here to View Status and Holdings.
Tags:	Add Tag No Tags, Be the first to tag this record!

MARC


LEADER	00000n a2200000 a 4501
001	wils-31939
020	#	#	\|a 0030081475
090	0	0	\|a HD9980.5 \|b .B38 1989
100	1	#	\|a Bateson, John E. G
245	1	1	\|a Managing services marketing \|b text and readings \|c John E.G. Bateson
260	#	#	\|a Chicago \|b Dryden Press \|c 1989
300	#	#	\|a xv, 591 p. \|b ill. \|c 25 cm
490	1	#	\|a The Dryden Press series in marketing
504	#	#	\|a Includes bibliographies and index.
650	#	0	\|a Service industries \|x Marketing \|x Management
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=31939
964	#	#	\|c BOK \|d 01
040	#	#	\|a Shah Alam
998	#	#	\|a 00260##a002.8.2\|\|00260##b002.8.4\|\|00260##c002.7.6\|\|00300##a003.4.1\|\|00300##b003.6.1\|\|00300##c003.5.1\|\|