Managing services marketing text and readings

Managing services marketing text and readings

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Bibliographic Details
Main Author: Bateson, John E. G
Format: Unknown
Published: Chicago Dryden Press 1989
Series:The Dryden Press series in marketing
Subjects:
Service industries > Marketing > Management
Online Access:Click Here to View Status and Holdings.
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Description
Physical Description:xv, 591 p. ill. 25 cm
Bibliography:Includes bibliographies and index.
ISBN:0030081475

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