Principles of marketing management

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Bibliographic Details
Main Author:	Bagozzi, Richard P
Format:	Book
Published:	Chicago Science Research Associates 1986
Subjects:	Marketing > Management
Online Access:	Click Here to View Status and Holdings.
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LEADER	00000n a2200000 a 4501
001	wils-31932
020	#	#	\|a 0574193359
090	0	0	\|a HF5415.13 \|b .B34 1986
100	1	#	\|a Bagozzi, Richard P
245	1	1	\|a Principles of marketing management \|c Richard P. Bagozzi
260	#	#	\|a Chicago \|b Science Research Associates \|c 1986
300	#	#	\|a xxii, 730 p. \|b ill. \|c 27 cm
504	#	#	\|a Includes bibliographies and index.
650	#	0	\|a Marketing \|x Management
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=31932
964	#	#	\|c BOK \|d 01
040	#	#	\|a Shah Alam