Principles of marketing management
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| Main Author: | |
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| Format: | Book |
| Published: |
Chicago
Science Research Associates
1986
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Physical Description: | xxii, 730 p. ill. 27 cm |
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| Bibliography: | Includes bibliographies and index. |
| ISBN: | 0574193359 |
Principles of marketing