Presentation planning and media relations for the pharmaceutical industry

Saved in:

Bibliographic Details
Main Author:	Lidstone, John 1929-
Format:	Book
Published:	Aldershot, Hants, England Burlington, VT, USA Gower 2003
Subjects:	Communication in marketing Advertising > Drugs > Planning Television advertising > Planning Teleconferencing > Planning Drugs > Marketing > Planning Business presentations > Planning Pharmaceutical industry > Public relations
Online Access:	Click Here to View Status and Holdings.
Tags:	Add Tag No Tags, Be the first to tag this record!

MARC


LEADER	00000n a2200000 a 4501
001	wils-319233
020	#	#	\|a 0566085364 (alk. paper)
090	0	0	\|a HF6161.D7 \|b L53 2003
100	1	#	\|a Lidstone, John \|c 1929-
245	1	0	\|a Presentation planning and media relations for the pharmaceutical industry \|c John Lidstone
260	#	#	\|a Aldershot, Hants, England \|a Burlington, VT, USA \|b Gower \|c 2003
300	#	#	\|a vi, 151 p. \|b ill. \|c 25 cm
504	#	#	\|a Includes bibliographical references and index
650	#	0	\|a Communication in marketing
650	#	0	\|a Advertising \|x Drugs \|x Planning
650	#	0	\|a Television advertising \|x Planning
650	#	0	\|a Teleconferencing \|x Planning
650	#	0	\|a Drugs \|x Marketing \|x Planning
650	#	0	\|a Business presentations \|x Planning
650	#	0	\|a Pharmaceutical industry \|x Public relations
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=319233
964	#	#	\|c BOK \|d 01
040	#	#	\|a Shah Alam