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E-Commerce: business, technology, society. provides an overview of the current and next generation of E-commerce. The book emphasizes the three major driving forces behind E-commerce: technology change, business development, and social controversies. Each of these driving forces is represented in ev...

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Bibliographic Details
Main Author: Laudon, Kenneth C. 1944- (Author)
Other Authors: Traver, Carol Guercio
Format: Book
Language:English
Published: Boston Pearson/Addison Wesley 2005
Subjects:
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Summary:E-Commerce: business, technology, society. provides an overview of the current and next generation of E-commerce. The book emphasizes the three major driving forces behind E-commerce: technology change, business development, and social controversies. Each of these driving forces is represented in every chapter, and together they provide a coherent conceptual framework for understanding E-commerce. The result is a complete treatment of a very diverse subject that is aimed specifically at readers interested in business concepts, IS/IT developments, and computer science applications.
Item Description:Accompanies "E-commerce : business, technology, society"
Physical Description:viii, 104 pages 23 cm
ISBN:0321269365