ELECTRONIC COMMERCE

• Main Author: Schneider, Gary P. 1952- (Author)
• Format: Book
• Language: English
• Published: New York Thomson Learning 2004; ©2004
• Edition: FIFTH ANNUAL EDITION
• Subjects: Business enterprises > Computer networks; Electronic commerce; Electronic data interchange > Computer networks; Internet marketing
• Online Access: Click Here to View Status and Holdings.
• Physical Description: xxv, 582 pages illustrations 25 cm
• Bibliography: Includes bibliographical references and index
• ISBN: 0619213310

Electronic Commerce: The Second Wave describes how the landscape of online commerce is changing and evolving. With balanced coverage of both the technological and the strategic aspects of successful e-commerce, readers are able to tackle the real-world business cases included in each chapter. Reflecting changes in the economy and how businesses are responding, this text emphasizes revenue and transaction cost reduction models as an alternative to the older ideas of business models. The author has included the latest technological developments, including increased coverage of wireless technology (m-commerce), so readers are aware of all the latest developments.