ELECTRONIC COMMERCE

ELECTRONIC COMMERCE

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Electronic Commerce: The Second Wave describes how the landscape of online commerce is changing and evolving. With balanced coverage of both the technological and the strategic aspects of successful e-commerce, readers are able to tackle the real-world business cases included in each chapter. Reflec...

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Bibliographic Details
Main Author: Schneider, Gary P. 1952- (Author)
Format: Book
Language:English
Published: New York Thomson Learning 2004
©2004
Edition:FIFTH ANNUAL EDITION
Subjects:
Business enterprises > Computer networks
Electronic commerce
Electronic data interchange > Computer networks
Internet marketing
Online Access:Click Here to View Status and Holdings.
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Summary:Electronic Commerce: The Second Wave describes how the landscape of online commerce is changing and evolving. With balanced coverage of both the technological and the strategic aspects of successful e-commerce, readers are able to tackle the real-world business cases included in each chapter. Reflecting changes in the economy and how businesses are responding, this text emphasizes revenue and transaction cost reduction models as an alternative to the older ideas of business models. The author has included the latest technological developments, including increased coverage of wireless technology (m-commerce), so readers are aware of all the latest developments.
Physical Description:xxv, 582 pages illustrations 25 cm
Bibliography:Includes bibliographical references and index
ISBN:0619213310

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