Innovation, managing the development of profitable new products
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| Main Author: | |
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| Format: | Unknown |
| Published: |
Belmont, Calif.
Lifetime Learning Publications
1982
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Physical Description: | xv, 183 p. ill. 25 cm |
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| Bibliography: | Includes bibliographies and index. |
| ISBN: | 0534979343 |
Innovation and new product marketing