Essentials of marketing
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| Main Author: | |
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| Other Authors: | , |
| Format: | Book Chapter |
| Language: | English |
| Published: |
Mason, Ohio
Thomson/South-Western
2005
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| Edition: | Fourth edition |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Physical Description: | xxxvi, 572 pages illustration some color 28 cm |
|---|---|
| Bibliography: | Includes bibliographical references and indexes |
| ISBN: | 0324282923 (package) 0324282907 (text) 0324282915 (Xtra!) 0534558534 (Infotrac) |
Essentials of marketing 
Essentials of Marketing