Essentials of marketing

Essentials of marketing

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Bibliographic Details
Main Author: Lamb, Charles W (Author)
Other Authors: Hair, Joseph F, McDaniel, Carl D
Format: Book
Language:English
Published: Mason, Ohio Thomson/South-Western 2005
Edition:Fourth edition
Subjects:
Marketing
Marketing > Management
Online Access:Click Here to View Status and Holdings.
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Description
Physical Description:xxxvi, 572 pages illustration some color 28 cm
Bibliography:Includes bibliographical references and indexes
ISBN:0324282923 (package)
0324282907 (text)
0324282915 (Xtra!)
0534558534 (Infotrac)

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