Systematic new product development

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Bibliographic Details
Main Author:	Douglas, Gordon
Other Authors:	Kemp, Philip (joint author), Cook, Jeremy (joint author)
Format:	Book
Published:	London Associated Business Programmes 1978
Subjects:	New products Diversification in industry Marketing
Online Access:	Click Here to View Status and Holdings.
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001	wils-31824
015	#	#	\|a GB78-21335
020	#	#	\|a 0852272022
090	0	0	\|a HF5415.125 \|b .D68 1978
100	1	#	\|a Douglas, Gordon
245	1	1	\|a Systematic new product development \|c [by] Gordon Douglas, Philip Kemp and Jeremy Cook
260	#	#	\|a London \|b Associated Business Programmes \|c 1978
300	#	#	\|a vii, 173 p., [9] p. of plates \|b ill., facsims. \|c 23 cm
500	#	#	\|a Includes index.
650	#	0	\|a New products
650	#	0	\|a Diversification in industry
650	#	0	\|a Marketing
700	1	#	\|a Kemp, Philip \|e joint author
700	#	#	\|a Cook, Jeremy \|e joint author
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=31824
964	#	#	\|c BOK \|d 01
040	#	#	\|a Shah Alam