Systematic new product development

Systematic new product development

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Bibliographic Details
Main Author: Douglas, Gordon
Other Authors: Kemp, Philip (joint author), Cook, Jeremy (joint author)
Format: Book
Published: London Associated Business Programmes 1978
Subjects:
New products
Diversification in industry
Marketing
Online Access:Click Here to View Status and Holdings.
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Description
Item Description:Includes index.
Physical Description:vii, 173 p., [9] p. of plates ill., facsims. 23 cm
ISBN:0852272022

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