Marketing an introduction
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| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Published: |
Upper Saddle River, NJ
Pearson/Prentice Hall
2004
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| Edition: | 7th ed |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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| LEADER | 00000n a2200000 a 4501 | ||
|---|---|---|---|
| 001 | wils-318227 | ||
| 020 | # | # | |a 0131424106 |
| 090 | 0 | 0 | |a HF5415 |b .K625 2004 |
| 100 | 1 | # | |a Armstrong, Gary |
| 245 | 1 | 1 | |a Marketing |b an introduction |c Gary Armstrong, Philip Kotler |
| 250 | # | # | |a 7th ed |
| 260 | # | # | |a Upper Saddle River, NJ |b Pearson/Prentice Hall |c 2004 |
| 300 | # | # | |a xxvi, 580, VC31, MP9, MA4, CM7, G9, N23, CR2, I16 p. |b col. ill. |c 28 cm |
| 500 | # | # | |a Kotler's name appears first on the earlier ed |
| 504 | # | # | |a Includes bibliographical references and indexes |
| 650 | # | 0 | |a Marketing |
| 700 | 1 | # | |a Kotler, Philip |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=318227 |
| 964 | # | # | |c BOK |d 01 |
| 040 | # | # | |a Shah Alam |
Marketing An Introduction