Marketing contemporary dimensions

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Bibliographic Details
Other Authors: Robicheaux, Robert A, Pride, William M, Ferrell, O. C
Format: Unknown
Published: Boston Houghton Mifflin 1980
Edition:2d ed
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Online Access:Click Here to View Status and Holdings.
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MARC

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020 # # |a 0395285003 
090 0 0 |a HF5415  |b .M2975 1980 
245 1 1 |a Marketing  |b contemporary dimensions  |c [edited by] Robert A. Robicheaux, William M. Pride, O. C. Ferrell 
250 # # |a 2d ed 
260 # # |a Boston  |b Houghton Mifflin  |c 1980 
300 # # |a xii, 399 p.  |b ill.  |c 24 cm 
504 # # |a Includes bibliographical references. 
650 # 0 |a Marketing  |x Addresses, essays, lectures 
700 1 # |a Robicheaux, Robert A 
700 # # |a Pride, William M 
700 # # |a Ferrell, O. C 
856 4 0 |z Click Here to View Status and Holdings.  |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=31810 
964 # # |c BOK  |d 01 
040 # # |a Shah Alam 
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