Visual persuasion the role of images in advertising

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Bibliographic Details
Main Author: Messaris, Paul
Format: Unknown
Published: Thousand Oaks London New Delhi Sage Publications 1997
Subjects:
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Description
Physical Description:xxii, 297 p. ill. 24 cm
Bibliography:Includes bibliographical references (p. 275-288) and index
ISBN:0803972458 (alk. paper)
0803972466 (pbk. : alk. paper)