Services marketing and management

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Bibliographic Details
Main Author: Gilmore, Audrey
Format: Book
Published: London Thousand Oaks, Calif. Sage Publications 2003
Subjects:
Online Access:Click Here to View Status and Holdings.
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LEADER 00000n a2200000 a 4501
001 wils-318083
020 # # |a 0761941584 (pbk.) 
020 # # |a 0761941576 
090 0 0 |a HD9980.5  |b .G55 2003 
100 1 # |a Gilmore, Audrey 
245 1 1 |a Services marketing and management  |c Audrey Gilmore 
260 # # |a London  |a Thousand Oaks, Calif.  |b Sage Publications  |c 2003 
300 # # |a 215 p.  |b ill.  |c 25 cm 
504 # # |a Includes bibliographical references and indexes 
650 # 0 |a Service industries  |x Marketing 
650 # 0 |a Service industries  |x Management 
856 4 0 |z Click Here to View Status and Holdings.  |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=318083 
964 # # |c BOK  |d 01 
040 # # |a Shah Alam