Doing business in emerging markets entry and negotiation strategies

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Bibliographic Details
Main Author: Cavusgil, S. Tamer
Other Authors: Agarwal, Milind R, Ghauri, Pervez N. 1948-
Format: Book
Published: Thousand Oaks Sage Publications 2002
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Table of Contents:
  • Why look at emerging economies?
  • Emerging market potential
  • Internationalization as a business strategy
  • Export marketing to and sourcing in emerging economies
  • Entry strategies for emerging markets
  • Developing and managing relationships in