Doing business in emerging markets entry and negotiation strategies

Doing business in emerging markets entry and negotiation strategies

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Bibliographic Details
Main Author: Cavusgil, S. Tamer
Other Authors: Agarwal, Milind R, Ghauri, Pervez N. 1948-
Format: Unknown
Published: Thousand Oaks Sage Publications 2002
Subjects:
Negotiation in business
International business enterprises
Export marketing
Online Access:Click Here to View Status and Holdings.
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Table of Contents:
  • Why look at emerging economies?
  • Emerging market potential
  • Internationalization as a business strategy
  • Export marketing to and sourcing in emerging economies
  • Entry strategies for emerging markets
  • Developing and managing relationships in

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