Integrated marketing
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| Main Author: | |
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| Format: | Unknown |
| Published: |
London
Batsford
1967
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| Series: | Pelican library of business and management
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Physical Description: | viii, 415 p. 18 cm |
|---|---|
| Bibliography: | Bibliography: p. 394-399. |
| ISBN: | T000008902 |
Total integrated marketing breaking the bounds of the function 
Integrated Advertising, Promotion, and Marketing Communication