Internal marketing tools and concepts for customer-focused management

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Bibliographic Details
Main Author:	Ahmed, Pervaiz K
Corporate Author:	Chartered Institute of Marketing
Other Authors:	Rafiq, Mohammed
Format:	Unknown
Published:	Amsterdam Boston Elsevier Butterworth-Heinemann 2004
Subjects:	Marketing > Case studies > Management Organizational effectiveness Organizational effectiveness > Case studies Customer relations Relationship marketing > Management
Online Access:	Click Here to View Status and Holdings.
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020	#	#	\|a 0750648384
090	0	0	\|a HF5415.13 \|b .A354 2004
100	1	#	\|a Ahmed, Pervaiz K
245	1	0	\|a Internal marketing \|b tools and concepts for customer-focused management \|c Pervaiz K. Ahmed and Mohammed Rafiq
260	#	#	\|a Amsterdam \|a Boston \|b Elsevier Butterworth-Heinemann \|c 2004
300	#	#	\|a x, 299 p. \|b ill. \|c 24 cm
500	#	#	\|a Published in association with The Chartered Institute of Marketing
504	#	#	\|a Includes bibliographical references and index
650	#	0	\|a Marketing \|v Case studies \|x Management
650	#	0	\|a Organizational effectiveness
650	#	0	\|a Marketing \|v Case studies \|x Management
650	#	0	\|a Organizational effectiveness \|v Case studies
650	#	0	\|a Customer relations
650	#	0	\|a Relationship marketing \|x Management
700	1	#	\|a Rafiq, Mohammed
710	1	#	\|a Chartered Institute of Marketing
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=318068
964	#	#	\|c BOK \|d 01
040	#	#	\|a Shah Alam
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