Internal marketing tools and concepts for customer-focused management

Internal marketing tools and concepts for customer-focused management

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Bibliographic Details
Main Author: Ahmed, Pervaiz K
Corporate Author: Chartered Institute of Marketing
Other Authors: Rafiq, Mohammed
Format: Unknown
Published: Amsterdam Boston Elsevier Butterworth-Heinemann 2004
Subjects:
Marketing > Case studies > Management
Organizational effectiveness
Organizational effectiveness > Case studies
Customer relations
Relationship marketing > Management
Online Access:Click Here to View Status and Holdings.
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Description
Item Description:Published in association with The Chartered Institute of Marketing
Physical Description:x, 299 p. ill. 24 cm
Bibliography:Includes bibliographical references and index
ISBN:0750648384

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