Go-to-market strategy advanced techniques and tools for selling more products, to more customers, more profitably
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Oxford Boston
Butterworth-Heinemann
2002
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| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Physical Description: | xii, 294 p. ill. 24 cm |
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| Bibliography: | Includes bibliographical references and index |
| ISBN: | 0750674601 |
The Channel Advantage Going to market with multiple sales channels to reach more customers, sell more products, make more profit 
Going to market distribution systems for industrial products